TOKYO, Nov. 6 Kyodo

The Japan External Trade Organization (JETRO) said Tuesday it will launch a Web site Wednesday for Japanese consumers to directly import Vietnamese handicrafts, which have been gaining popularity among young Japanese women.

Vietnam Zakka (sundry articles) e-Mall will open at 6 p.m. Wednesday at for operation until Feb. 28 next year, the relica rolex semigovernmental trade organization said.

The site, a collaboration between JETRO and Japanese and Vietnamese trade authorities, will offer some 200 items produced by 19 Vietnamese firms and priced at between 300 yen and 10,000 yen, excluding shipment costs.

They include beaded handbags, sandals and traditional Vietnamese dress, known as ''ao dais.''

JETRO said it wants to make the 115-day e-mall a business model for Japanese and Vietnamese firms in starting e-commerce businesses between the two countries, and that it will release a report next spring on results and findings of the experimental
embroidered patches project.

Since the start of direct flight services between Japan and Vietnam in 1997, Vietnamese handicrafts have often been the subject of feature articles in magazines for young Japanese women, buoyed by an earlier boom among them of sundry goods.

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